Supply Chain Management Reverse Logistics Essay

Introduction Reverse logistics has attracted significant attention in the recent past with regards to enhancing the effectiveness of supply chain management. As the name suggests, reverse logistics is described as the supply chain process that flows opposite the usual procedure of order, implementation and delivery (Hawks, 2006). In light of increased attention, reverse logistics has also been characterized by increased investments in technology, particularly software development, to enhance its systems. This has contributed to numerous benefits in the supply chain management process including recapturing, enhancement of supply chain processes and overall improvement of logistics. However, the increased technological investments have generated several challenges associated with reverse logistics and the environment. These challenges have also contributed to the emergence of several ethical challenges in relation to interruption of producers’ business. Definition and Key Aspects of Reverse Logistics Reverse logistics is basically defined as the processes of receiving defective products or unwanted materials in order to recapture or regain value or ensure proper disposal of the products or materials. Therefore, the operations of reverse logistics are largely dependent on reversing the supply chain management processes in order for businesses to correctly determine and classify returned goods for disposal. However, reverse logistics processes entail more than merelyShow MoreRelated Reverse Logistics as an Integral Part of Supply Chain Management2601 Words   |  11 PagesIntroduction Most of us think of logistics as a one-way street. Products are manufactured, packaged, stored in a warehouse, sold, and then shipped off to the customer ... end of story. Yet for many logistics managers today, thats not the end of the story. In addition to managing outbound goods, they also are responsible for reverse logistics--the flow of returned goods and packaging, including customer service and final disposition of returned items. The need to manage waste materials andRead MoreSustainable Supply Chain986 Words   |  4 PagesSUSTAINABILITY Role of reverse logistics and closed-loop supply chain in sustainability Implementation Manufacturing Strategy | AbstractIn this interim report, motive for doing this topic has been discussed and further, the methodology which will be used to reach the conclusion is also been mentioned. Finally, expected takeaway are also been highlighted. Kuldeep Jain - 1401083 Term Paper – Interim Report | Role of reverse logistics and closed-loop supply chain in sustainability Implementation Read MoreReverse Logistics1277 Words   |  6 PagesReverse logistics and the return portion of the supply chain is often an overlooked and mismanaged process. Companies tend to focus their efforts on the forward portion of supply chain management, while failing to take advantage of the many opportunities that reverse logistics presents (Benton, 2007). What these companies do not realize is that the effective management of reverse logistics has the potential to make them more profitable, and to add value to many other parts of their supply chainRead MoreGlobal Supply Chain Management And Logistics Management1504 Words   |  7 PagesJaimini Patel 26th April,2016 Global Supply Chain Management means the sourcing and procurement, conversion and all logistics management activities through the planning and management of all activities. It’s also considers the co-ordination and collaboration with channel partners including suppliers, intermediaries, third-party service provides and customers across the world. Elements of the Global Supply Chain Management: Read MoreCase Study : Supply Chain Management943 Words   |  4 PagesWhen supply chain managers are brought together it is the common goal to focus on the process of getting the consumers product though the forward supply chain as quick and efficiently as possible. However, there is a need to focus on the scope of the returns process too. â€Å"Companies can no longer afford to treat reverse logistics management as an afterthought. It needs to be a core capability within the supply chain organization. For years, most shippers paid little attention to returns† (DowlatshahiRead MoreLogistics : Logistics And Distribution Of Physical Goods Essay1166 Words   |  5 PagesIntroduction Source: Leeway Logistics, 2015 Logistics is considered as an operational process which includes activities such as storing, transporting and distribution of physical goods. E- Commerce has made a big change in logistics and distribution processes. Due to introduction of online purchases, way of handling materials have also been changed. Online retail industry is being expanded year to year. According to Goldman Sachs, Online Sales will reach $750B mark by 2016 with annual growthRead MoreReverse Logistics within a Supply Chain919 Words   |  4 Pages Introduction Should reverse logistics be labeled as the latest business trend? Should it be started on a company whim or in a half-measured capacity? Could focusing on reverse logistics magnify companies’ mistakes even more, or will it focus on the heart of manufacturing, distributors, wholesalers, or retailers profitability. If we look at using a scoring method, which would focus the measured capabilitiesRead MoreIs the term green logistics an oxymoron Essay1419 Words   |  6 Pagesï » ¿Is the Term Green Logistics an Oxymoron Introduction Over recent years there has been increasingly more pressure from the public and the government on organisations to decrease the environmental impact of their logistics operations. The distribution of products impairs air quailty, produces noise and vibration, causes motor vechicle accidents and contributes significantly to global warming through greenhouse gas emmisions. The term ‘green logistics’ describes attempts by organisations to minimiseRead MoreEvaluating The Readiness For Organizations Abilities950 Words   |  4 Pagesorganizations is defined in Ocker’s body of work. Along with other concepts this was closely related to the integration management of supply chains. This review was fulfilled by Power, D, in which he explained the necessary measure that management officials muse take in order to effectively format viable solutions during the management of IT project instillations. Returns and recalls management was also a great topic that tackles some effe ctive steps to enhance the ability as far as acquisition of productsRead MoreA Note on Reverse Logistics1584 Words   |  6 PagesReverse logistics involves the reuse of products and materials. Unlike its logistics counterpart, reverse logistics involves relates to the use of materials from the point of consumption to the point of origin. Reverse logistics is particularly useful within the retail industry as consumers often return merchandise that doesnt meet customer specifications. In many of these instances, the company must have procedures in place to process returns in both a timely and orderly fashion. Reverse logistics

Case Study Of Hypertension Health And Social Care Essay Free Essays

string(177) " Nicholas has now quit smoke Nursing Diagnosis Goals Interventions Rationale Evaluation Fatigue related to the effects of high blood pressure and the day-to-day life stressors\." A 55 twelvemonth old male named Nicholas Manners, is admitted to the ward for direction of his high blood pressure. Upon reaching, he appears rather ruddy in the face. He was referred to the exigency section by his GP as he was kicking of a concern and giddiness. We will write a custom essay sample on Case Study Of Hypertension Health And Social Care Essay or any similar topic only for you Order Now He was stabilised and has been transferred to the ward for farther direction. He tells the nurse, he has had a concern for the last three yearss and has had really small slumber. Mr Manners is a Chief executive officer of an advertisement bureau and works long hours. Nicholas has two boies aged 15 A ; 17 and his married woman Lucy, who is really supportive. Lucy tells the nurse that Nick chows on the tally due to his busy agenda and frequently chows at eating houses when entertaining clients. Nick smokes 10-15 cigarettes/day and has had multiple efforts at discontinuing. He has a household history of coronary arteria disease, his male parent died of a bosom onslaught 5 old ages ago at the age of 75. Observations on admittance ; BP 160/90, SaO2 97 % on room air, Temp. 37.1, Pulse 95, RR 19 beats per minute, wt 90 kilogram, ht 170 centimeter, Nil Known Allergies ( Jennings, 2010 ) . Blood force per unit area refers to the measuring of force that is applied to the walls of the arterias as the bosom pumps blood through the organic structure. The force per unit area is determined by the force and the sum of blood pumped, and the size and flexibleness of the arterias. High blood force per unit area, besides known as Hypertension, is considered as above 120/80 mmHg ( PubMed Health, 2011 ) Pathophysiology Arterial blood force per unit area is a merchandise of cardiac end product and systemic vascular opposition. A alteration in the vascular wall thickness affects the elaboration of peripheral vascular opposition in hypertensive patients. This consequences in the contemplation of moving ridges back to the aorta and hence increasing the systolic blood force per unit area ( Medscape, 2011 ) . Although 90 % of high blood pressure instances, the cause is non truly known ( Moser, p.11 ) , harmonizing to the Australian Institute of Health and Welfare ( AIHW ) , the causes of high blood force per unit area are both biomedical and lifestyle oriented. Major causes include ; being overweight, dietetic salt consumption, and nutrition forms which involve low consumption of fruit and veggies and an high consumption of saturated fat ( Australian Institue of Health and Welfare,2010 ) . Although most of the clip there are no marks and symptoms, such may happen ; confusion, ear noise or buzzing, wearin ess, concern, irregular pulse, epistaxis, vision alterations. These marks are known as marks of complication or perilously high blood force per unit area called malignant high blood pressure Nursing Appraisal As a patient is admitted to the infirmary, it is critical to execute a nursing appraisal on admittance to garner baseline readings of the patient. The Systems Approach Framework was used to buttockss Mr Nicholas Manners from caput to toe in a mode of subjective and nonsubjective informations. The classs used are as follows ; Central Nervous System, Cardiovascular System, Respiratory System, Gastrointestinal Tract, Renal System, Integumentary System and Metabolic System. CNS – patient is able to communicate-states he has a concern, assess motion of limbs, esthesis to fringes and trouble if any. CVS – HR 95, BP 160/90, assess capillary refill, patient is red in the face – assess circulation of the remainder of the organic structure including warmth and coloring material. RESP. – RR 19 beats per minute, SaO2 97 % on room air, auscultate his chest- listen for abnormalcies in the lungs as he is a tobacco user, measure his work of external respiration. GIT – farther buttocks appetency and eating wonts, auscultate for intestine sounds, buttocks and record intestine direction. RENAL – buttocks input and end product and record observations if needed, utilizing a unstable balance chart. INTEGUMENTARY – buttocks tegument for cicatrixs, waterlessness, integral and skin turgor. METABOLIC – buttocks Hb, BGL and liver map through a blood trial. Education and Psychosocial support Education and support that can be offered to Nicholas to help him in deriving more information and support for his Hypertension include: Dieticians which Nicholas can be referred to during his stay in infirmary, to educate him about a healthy diet and besides supply support. Social worker to supply support for Nicholas and his household if needed. Information brochures can be retreived from the infirmary, to educate Nicholas on Hypertension. Web sites such as Better Health Channel, Hypertension Education Foundation and the Heart Foundation, all provide instruction and information about support for patients about high blood pressure. Nursing Diagnosis Goals Interventions Rationale Evaluation Ineffective wellness care related to incapableness to change life style Short term: Introduce low-sodium and low fat nutrients into Nicholas ‘ diet Refer Nicholas to a dietitian for instruction of low-sodium and low-fat nutrients. To cut down the sum of high-fat nutrients Nicholas is devouring. Nicholas ‘ diet presently consists of less high-fat nutrients. Short term: Aim to cut down blood force per unit area readings to less than 150/80 by the following GP visit in a hebdomad. Teach Nicholas to take Nicholas ain blood force per unit area daily at place and record it. To brace Nicholas ‘ blood force per unit area at a lower degree. Nicholas ‘ blood force per unit area readings have now stabilised to a lower degree. Long term: Develop a regular exercising program for Nicholas to follow. Promote Nicholas to walk for an hr each twenty-four hours. To promote Nicholas to prosecute in a healthy life style. Nicholas participates in an hr of physical activity each twenty-four hours. Long term: Aim to discontinue smoke in the following 8-12 months. Refer Nicholas to back up plans such as ‘QUIT ‘ to back up and help Nicholas in discontinuing smoke. To cut down Nicholas ‘ hazard of holding blocked arterias and therefore increasing Nicholas blood force per unit area Nicholas has now quit smoke Nursing Diagnosis Goals Interventions Rationale Evaluation Fatigue related to the effects of high blood pressure and the day-to-day life stressors. Short term: Aim to command side effects such as weariness. Educate Nicholas on the side effects, to help him in commanding them. To help Nicholas in deriving cognition of the side effects and how to command them in instance they are experienced after discharge. Nicholas is able to command his small if any side effects experienced. Short term: Aim to keep a stable degree of fluids in the organic structure. Ensure Nicholas drinks plentifulness of H2O throughout the twenty-four hours. To maintain Nicholas hydrous and cut down weariness. Record amounts utilizing a unstable balance chart if needed Nicholas ‘ weariness degrees have decreased as he is imbibing plentifulness of H2O throughout the twenty-four hours. Long term: Reduce the emphasis degrees experienced throughout the twenty-four hours. Discuss emphasis cut downing methods applicable to Nicholas. To cut down the hazard of increasing Nicholas ‘ blood force per unit area. Nicholas has reduced his emphasis degrees utilizing the methods discussed Long term: Develop a healthy feeding program to utilize one time Nicholas is discharged Refer Nicholas to a dietician to help in educating him in the importance of a healthy diet and developing a program. To cut down weariness related to an unhealthy diet. Nicholas has continued his healthy feeding program and does non endure from weariness. Nursing Diagnosis Goals Interventions Rationale Evaluation Imbalanced nutrition related to deficient cognition of the relationship between diet and the disease Short term: Brace the instabilities of nutrition Provide Nicholas with a scope of fruits and veggies To supply Nicholas with a assortment of foods from a scope of nutrients. Nicholas ‘ diet now chiefly consists of fruit and veggies Short term: To do Nicholas ‘ cognition on the disease Provide Nicholas with information such as booklets about high blood pressure To guarantee Nicholas has a good cognition of high blood pressure Nicholas is now good educated on his disease Long term: To brace Nicholas ‘ weight within 6-8 months of discharge Refer to dietician to measure and supervise his diet and aid with his weight loss To guarantee Nicholas has the support required to run into his end Nicholas is now within a healthy weight scope for his gender, tallness and age Long term: Derive more cognition on the effects of smoke Educate Nicholas on the effects of smoking to his organic structure To guarantee he is cognizant of the harm smoke is making to his organic structure Nicholas is good informed on the effects of smoke Nursing Diagnosis Goals Interventions Rationale Evaluation Non-compliance related to the side effects of the intervention ( Ackley A ; Ladwig, p.315 ) Short term: Maintain stableness of side effects Monitor Nicholas and supply advice when non following instructions of intervention To guarantee Nicholas ‘ intervention continues on the right way. Nicholas ‘ side effects have decreased. Short term: Long term: Long term: Maintain conformity of intervention Educate Nicholas on hazards if intervention non followed as required To guarantee Nicholas ‘ wellness does non deteriorate Nicholas is compliant with his intervention Diagnostic Trials Diagnostic trials that will help with the appraisal and direction of Nicholas include: Electrocardiogram ( ECG ) – This trial determines if the bosom has sustained nay harm due to untreated high blood pressure ( Cardio Connection, n.d ) . This trial assists with the direction of Nicholas ‘ high blood pressure by supplying moving ridges of the electrical current of the bosom. Urinalysis – This trial is used to test the causes of high blood pressure and expression for any harm to the kidneys as a consequence of untreated high blood pressure ( Cardio Connection, n.d ) . The trial assists with the direction to derive information about the wellness of Nicholas ‘ kidneys. Blood Glucose – This trial determines the sugar degrees in the blood and screens for secondary causes of high blood pressure and the hazard factors involved with more accelerated diseases such as diabetes. Both diabetes and high blood pressure are associated with the rapid patterned advance of arterial sclerosis and harm to the kidneys ( Cardio Connection, n.d ) . This assists in keeping a stabile sugar degree of the blood to cut down the hazard of harm to the kidneys. Serum K – This trial looks for a treatable cause of high blood force per unit area and finding the baseline degree prior to utilizing medical specialty for intervention ( Cardio Connection, n.d ) . This assists in finding a baseline to compare to if it were to promote. Hazard Appraisal Upon admittance, a hazard appraisal must be completed to find the patient ‘s hazard of holding a autumn. This appraisal besides assists the nurses in guaranting the patient has their properties or AIDSs within range to guarantee the patient ‘s safety and to diminish their hazard of hurt. The appropriate appraisal tool for Nicholas would be a Falls Risk Assessment Tool ( FRAT ) . This relates to Nicholas as he complained of giddiness and deficiency of slumber. This is needed to measure his hazard of hurt. Mention to Appendix 1 for a Falls Risk Assessment Tool. Medicines Nifedipine – Antihypertensive agent – as stated by Tiziani, 2006 Action: Besides known as Ca adversaries, these agents impede the inflow of Ca ions during depolarization of cardiac and vascular smooth musculus, doing betterment in the myocardial O supply and cardiac end product, and a decrease in myocardial work by cut downing afterload ( Tiziani, 2006 ) Use: Angina pectoris Mild to chair high blood pressure Nicholas has been prescribed this medicine to help with bracing his blood force per unit area. Interactions: Contraindicated with rifampicin May do bosom failure if used with beta-adrenoceptor-blocking agents Serum concentrations may be increased if given with Tagamet, Quinidex or Cardizem. Excessive cardiovascular depression may happen if given with inspiration anesthetics. Adverse effects: Headache, giddiness, dizziness, flushing, weariness, dizziness. Anorexia, sickness, irregularity, abdominal hurting, dry oral cavity. Muscle spasms. Nursing points/precautions: Note and study thorax hurting because thie requires stoping the drug. Patient should be advised to avoid drive or operating machinery if giddiness or dizziness is a job. Caution if used in those with aortal stricture, bosom failure, liver damage, discrepancy or Prinzmental angina, unstable angina, or recent myocardial infarction. Atorvastatin – lipid-regulating agent – as stated by Tiziani, 2006 Action: Reduce cholesterin significantly in patients with type II lipemia and hence besides significantly cut down the hazard of coronary arteria disease Use: Hypercholesterolaemia Nicholas has been prescribed this medicine to take down the entire cholesterin and low-density lipoproteins ( LDL ) Interactions: May addition plasma concentration of Lanoxin, increasing the hazard of toxicity. Caution if used with Tagamet, Aldactone or ketoconazole. Adverse effects: Headache, insomnia. Constipation, flatulency, abdominal hurting, sickness, diarrhea. Back hurting Nursing points/precautions: Liver map trial should be performed before get downing therapy and at 6 and 2 hebdomads, so twice annually. Advise patient to describe any musculus hurting, spasms, tenderness or failing, unease or febrility. Should be withheld if any status occurs that predisposes the patient to rhabdomyolysis, such as injury, sepsis, uncontrolled epilepsy or metabolic, or endocrinal instabilities. How to cite Case Study Of Hypertension Health And Social Care Essay, Free Case study samples

Contemporary Hospitality Issues in Australia †MyAssignmenthelp.com

Question: Discuss about the Contemporary Hospitality Issues in Australia. Answer: Introduction The hospitality sector of the Australia has been growing rapidly with the recent recovery of the economy. In this situation, it is crucial for the hotels to manage the operation cost in a proper way (Cetin et al., 2017). However, due to wasteful practice and high expenses, the profit margin of the hospitality sectors decreases. This is a big concern for the hospitality sectors in the recent years. The hospitality sectors face many unavoidable operation costs such as labor cost, insurance cost, higher energy cost and the brand standards. In order to minimize the operating cost, it is the prime duty of the hospitality sectors to track and manage the cost. This study deals with the operating cost in the hospitality industry and its effect on the business. However, the function of the technology to reduce such cost will be addressed in this section. Discussion Energy cost is a major operating cost in the hospitality sectors. However, energy consumption is increasing in the hospitality sectors due to inappropriate management of the energy saving process. However, a huge proportion of the profitability spends in managing high-energy cost in the hospitality sectors. Heating, cooking, lighting, hot water production, air conditioning, and ventilation are the major causes of high-energy cost in the hospitality sectors (Bokhoree, Balnac Mohee, 2017). However, during the winter season, the heating cost is too high in the hotels, which affects the profitability of such business sectors. High insurance is another big factor that increases the operation cost in the hospitality sectors. However, in order to protect the property, the hospitality sectors establish insurance policy. This insurance policy includes property insurance, staff insurance, and income insurance. However, often the staff claims for their health insurance if the safety is affecte d during their work. In the recent years, the insurance cost is too high that enhances the operation cost. Labor cost is a big factor in the rising operation cost in the hospitality industry. As per the statistical data, the labor cost in Australian hospitality sectors is increased from 32.3% to 34.8% in the year 2009 (Dev, Hamilton Rust, 2017). However, such rising labor cost affects the service of as well as the profitability. Often the hospitality needs to hire expertise from the different countries to enhance their service that is another cause of the rising labor cost. The organization needs to provide payroll related expenses, which is considered as the employee benefit. This cost includes paid time off, retirement plan and mill. Thus, it is difficult for the hotel managers to control such labor cost. Brand standard is another factor of the rising operation cost in the hotels. In order to compete with the other organizations the hospitality industries invest for the brand standard. The hospitality industries try to maintain the luxury standard and to locate their hotels in a crowde d city, which increases their operation cost. In order to provide the luxury service such as food, beverage, banqueting, concierge service and parking the hospitality sectors invest more (King Perry, 2017). As a result, they face the high cost of the brand standard. Electricity is considered as the major utility expense as it comprises 60% of the total expenditure in hospitality sectors (Hospitalitynet.org, 2017). Providing service and water is the largest utility cost includes 23.8%. The service of the hospitality sectors and water supply is associated with the consumption of the fuel and steam. The fuel consumes 10.6% and steam consumes 2.3% of the energy in a hotel industry. For this reason, energy management is necessary and it can be done by taking the energy conservation programs. Different energy conservation programs like avoiding the overheating corridors and the bedrooms. This will be helpful to reduce the operation cost. On the other hand, the hospitality sectors must have good control over the heating process. The hotels need to ensure that the leaking taps are repaired in a proper way and the pipeworks are insulated properly. It is crucial for the hotel to avoid operating the cooling and heating system in a simultaneous process. Ins tallation of the day light sensor also enables the hotels to conserve energy. Moreover, creating awareness among the staffs enables the hospitality sectors to reduce the high-energy cost (Lee, Oh Hsu, 2017). High insurance cost leads the hotels towards the bankruptcy or closure of the industry. The hospitality industries need to accomplish unemployment insurance, medical insurance, disability insurance and business insurance. Apart from this worker compensation is associated with the medical insurance that the hotels need to cover (Hua Yang, 2017). Food-borne illness liability is another insurance that often affects the economy of the hospitality industries. Cyber liability occurs if the breach of information occurs during the management of data. Labor cost is the big part of the hospitality industries that lead the organization to face high operation cost. In the recent years, the labor cost is increasing rapidly, which affects the profit margin of the business. Apart from the labor cost maintenance of the brand standard, also affect the business profitability (Dev, Hamilton, R., Rust, 2017). High energy cost, insurance cost, labor cost and brand standards have both negative and positive impact on the hospitality industries. However, high consumption of energy in the hospitality sectors facilitates the high operation cost. In the recent years, the energy cost has been increasing in the hospitality sectors, which leads to the industry and the business practice to face negative effect. Electricity and the water supply include the major utility cost in the hospitality industry. It has been found that the gas and fuel cause the major utility expenses. In the year 2014, the gas and fuel expenditure is increased up to 5.2% (Hospitalitynet.org, 2017). The high cost of the energy leads the hospitality industry to cut back on the services that affect their business practice. On the other hand, they have to increase the service charge, which may be helpful to manage their profitability. However, often the high price of the service leaves the negative impact on the business as custo mer number begins to decrease due to the high cost of the service. The hotels are considered as the energetic black hole if the energy consumption is not managed properly. However, due to the food safety issue the hospitality industries are not able to cut back the service quality, which is another reason for the price rise (Xu Chi, 2017). Such high price of the energy often leads the business to face huge loss and the hospitality industry compels to close their service. Hospitality sectors often face issues in their operation cost due to high insurance cost. However, for the well-organized hospitality industries, they need to maintain the Healthcare Act. For this reason, the hospitality sectors have to provide staff compensation during any health injury in their work (Tan, 2017). As a result, the employees can claim money for their health injury at any time, which often leads the organization to face difficulties. Hence, the cost of claims is too high for the organization if major injuries occur with the employees. The organization may face legal issues if they are unable to provide the insurance cost. Food borne illness liability is another insurance policy that gives benefits to the customers. However, if the staffs serve contaminated food to the guest they become sick as a result, the organization has to ensure the liability cost that is a big loss for the organization. Premises pollution liability occurs if the guests become sick due airborne po llutants cost (Nicholas Steyn, 2017). This increases the operation cost and affects the brand image of the hospitality sectors. Business insurance is beneficial for the hospitality sectors as it protects the business from any kind of external financial loss, expensive loss and disaster. Cyber liability the hospitality sectors may face legal obstacle due to the breach of guests personal information that often occurs due to the inappropriate data management system (Trustedchoice.com, 2017). Adoption of cyber liability protection resists the hospitality sector to give a penalty for the breach of information. The above insurance policies need to be maintained by the hospitality sectors, which hits their profit margin. The high cost of the labor facilitates the high operation cost in the business. However, in the competitive labor pool, there is the shortage of the skilled labor (Chrisman, Devaraj Patel, 2017). As a result, the labor cost is rising in the business industry. In the context of hospitality industries, they have to provide more salary to the employees in order to retain them. In the recent years, there is a huge competition in the hospitality sectors. An ongoing competition regarding hiring the skilled employees leads the organization to provide high scale salary to reduce the employee turnover. High labor cost harms the profit margin of the business and as it is associated with the increasing of the operation cost. Labor union is another factor of high labor cost as the strike is very common to increase the salary in a business industry. On the other hand, the hospitality sectors have to provide the fringe benefit to the employees excluding their salary (Bloomfield et al., 2017). As for example, medication cost, car service is included in the fringe benefit. These are provided by the organization to make the employees more flexible in their work. These extra charges create difficulties for the organization as if the organization fails to keep these then they face high turnover. On the other hand, to keep these policies the hospitality sectors may face excessive loss in their business. Apart from this, often the hospitality sectors have to provide visa cost to hire skilled employees from the different countries cost (Nicholas Steyn, 2017). However, this may be helpful for the industry to enhance their productivity and improve the service. On the other hand, this includes an additional cost in the operating cost as the immigrants claim a high salary for their work and visa. Brand standard contributes a good proportion of the operation cost. In order to increase the service of the hotel industry, the hospitality sectors invest more in their service (Bridgman, 2017). Therefore, an increased amenity is another reason for the rising operation cost in the hospitality sectors. In order to gain the competitive advantages in the global market, the hospitality sectors try to provide high-quality service, which includes high investment. This enhances the operation cost, however; it improves the brand image of the organization. Due to the increased level of competition in the global market, the hospitality sectors try to make their business unique, which requires more investment in the business. However, the industry faces a negative impact on the high operation cost due to maintain the quality of their service. In order to improve the brand image the organization needs to face the increased level of operation cost. This will enable the hospitality sectors to sati sfy their customers (Bhowmick Prasad, 2017). However, often to maintain the quality service the hospitality sectors lead to close their business due to a huge loss. They need to increase their service cost, which may decrease the number of customers. As a result, the entire profitability is decreased. Technology plays an important role in reducing the operation cost in the business. However, automation process reduces the operation cost by replacing the manual handling process (Whitaker, Ekman Thompson, 2017). Investment of green technology is helpful for the hospitality sectors to reduce the energy cost. They can use renewable energy sources to reduce the use of natural gas. Therefore, use of CFL and LED light are the gifts of new technology that is effective to reduce the energy consumption and high energy cost in the hospitality sectors (Nicholas Steyn, 2017). On the other hand, using automation process the labor cost can be reduced in the hospitality sectors. Use of modern technology such as technologically advanced equipment the work can be done within less time and by using fewer workforces. Conclusion The above piece of work reveals the different reasons of increasing operation cost in the business. However, labor cost, high insurance cost, business standard cost and the high cost of energy are the major reasons of the rising operation cost. However, the high cost of the energy is a big barrier of the hospitality industries as it hits the profit margin. On the other hand, the hospitality industry needs to hire the skilled employee from the foreign country this is another factor of high operation cost in the business. On the other hand, by using modern technology like automation process such operation cost especially the energy and labor cost can be reduced. References Bhowmick, A., Prasad, C. G. (2017). Time and Cost optimization by Grid Computing over Existing Traditional IT Systems in Business Environment.International Journal,5(3). Bloomfield, M. J., Brggemann, U., Christensen, H. B., Leuz, C. (2017). The Effect of Regulatory Harmonization on Cross?Border Labor Migration: Evidence from the Accounting Profession.Journal of Accounting Research,55(1), 35-78. Bokhoree, C., Balnac, K., Mohee, R. (2017). Evaluating and Forecasting Future Energy Consumption Patterns for a Sustainable Hotel Sector in Mauritius.JOURNAL ofENVIRONMENTAL, 129. Bridgman, B. (2017). Is labor's loss capital's gain? Gross versus net labor shares.Macroeconomic Dynamics, 1-18. Cetin, G., Alrawadieh, Z., Dincer, M. Z., Istanbullu Dincer, F., Ioannides, D. (2017). Willingness to Pay for Tourist Tax in Destinations: Empirical Evidence from Istanbul.Economies,5(2), 21. Chrisman, J. J., Devaraj, S., Patel, P. C. (2017). The impact of incentive compensation on labor productivity in family and nonfamily firms.Family Business Review,30(2), 119-136. Dev, C., Hamilton, R., Rust, R. (2017). Hotel Brand Standards: How to Pick the Right Amenities for Your Property. Dev, C., Hamilton, R., Rust, R. (2017). Hotel Brand Standards: How to Pick the Right Amenities for Your Property. Hospitalitynet.org. (2017). Consumption and Pricing Influence Hotel Utility Costs. Retrieved 9 November 2017, from https://www.hospitalitynet.org/opinion/4071456.html Hua, N., Yang, Y. (2017). Systematic effects of crime on hotel operating performance.Tourism Management,60, 257-269. King, J., Perry, C. (2017). Smart Buildings: Using Smart Technology to Save Energy in Existing Buildings. Lee, S., Oh, H., Hsu, C. H. (2017). Country-of-operation and brand images: evidence from the Chinese hotel industry.International Journal of Contemporary Hospitality Management,29(7). Nicholas, J. M., Steyn, H. (2017).Project management for engineering, business and technology. Taylor Francis. Tan, Y. (2017). Hotel-Specific, Industry-Specific and Macroeconomic Determinants of Profitability in London Hotel Industry: Structure-Conduct-Performance or Efficient-Structure Hypothesis?. Trustedchoice.com. (2017).Hotels are Targets for Lawsuits - Protect Yourself. Retrieved 9 November 2017, from https://www.trustedchoice.com/business-insurance/industry-types/hotel-motel/ Whitaker, J., Ekman, P., Thompson, S. (2017). How multinational corporations use information technology to manage global operations.Journal of Computer Information Systems,57(2), 112-122. Xu, X., Chi, C. G. Q. (2017). Examining Operating Efficiency of US Hotels: A Window Data Envelopment Analysis Approach.Journal ofHospitality Marketing Management, 45-100.

McDonalds Restaurant

Fast food businesses managed to survive the global financial crisis that the entire world faced since 2007. However, the fast food businesses too began to suffer the consequences of the crisis. In 2009, some fast food chains closed some of their branches as they posted low sales levels. McDonald’s, Yum Brands, KFC and Pizza Hut all posted decline in sales in 2009. The crisis intensified competition in the fast food industry.Advertising We will write a custom research paper sample on McDonald’s Restaurant specifically for you for only $16.05 $11/page Learn More Participants in the industry tried to beat competitors through the introduction of new products and prices. McDonald’s is one of the companies that participate in the fast food industry. It faced stiff competition from numerous competitors worldwide. Some of the key competitors include Kentucky Fried Chicken (KFC), Pizza Hut and Yum Brands. McDonald’s can use product pos itioning to ensure that it leads in the fast food industry. It can use this strategy to enhance its brand and lead other companies in the industry. This strategy requires that it pays close attention to the needs of the customers (The Times 100 1). This is essential because there is international promotion and export, psychological and sociological issues that can affect the position of a product in a market. This paper examines product-positioning strategies that McDonald’s can use to promote itself and stay ahead of its competitors in the international market. It mainly focuses on India and Africa as segments of the international markets. Additionally, it considers the international markets as areas outside the United States. Background of McDonald’s McDonald’s is a well-known brand internationally. It is a company that has international operations. Two brothers, Dick and Mac, established the company in 1937. In 1948, the company began to sell fries, hamburger s, soft drinks and shakes. In 1953, the company began to franchise the business. The first franchises were in California and Arizona. The brothers adopted a system of operations that was efficient and ensured fast movement of customers. Currently, the company operates approximately 31000 restaurants internationally. Moreover, the company has employed about 1.5 million individuals in its restaurants. The company has operations in more than 120 countries.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The advantage that the company has had is that it uses a system that ensures efficiency in operations. The company uses intense media hype to support the efficient process that it adopted. The media hype has been a campaign strategy that the company adopted. Product Positioning Product positioning involves stimulation of a company’s brand and its services. The brand image of a c ompany shows how clients perceive an organization. Companies promote their brands to develop personalities of their organizations. Product positioning and branding are effective only if a company maintains consistency (The Times 100 1). Consistency is important in promotion strategies that a company adopts. Images and colours that a company uses in promotions like adverts provide a brand with distinguishable features. McDonald’s uses the Golden Arches logo to position its products in the fast food industry. McDonald’s faces stiff competition in all the markets in which it has operations. In addition, it faces other challenges in its international operations. Economic statuses of some of the countries in which it operates pose promotion challenges. Technological and legal challenges also affect the operations and competitiveness of McDonald’s. Success of McDonald’s in some countries is also affected by social factors. These challenges necessitate the need for identification of market needs. McDonald’s must identify the needs of customers to develop effective promotion strategies. After identification of the needs of customers is when it can position its products appropriately within each market (Mueller 29). Through identification of the needs of the customers, McDonald’s has a better chance to satisfy the market compared to its competitors. The company has to identify its customers before it positions its products in the market. It must identify possible clients in all the markets in which it has business operations. To achieve this, McDonald’s must perform market research. After McDonald’s has identified its target population, it has to develop a promotion mix that appeals to the recognized group. It has to develop a promotion strategy that incorporates price, product and place characteristics. The company has to ensure that its products are well received in the market, and the clients are able to afford the set prices (The Times 100 1).Advertising We will write a custom research paper sample on McDonald’s Restaurant specifically for you for only $16.05 $11/page Learn More Additionally, the company has to identify the television programmes that the targeted population like to watch. Identification of these programmes also assists the company to position its products appropriately. The identification of a promotion strategy and mix helps McDonald’s to improve sales and increase consumer loyalty. Market research also assists McDonald’s to identify factors that influence the behaviours of its customers. There exist factors that influence the purchase decisions that people make. Thus, McDonald’s has to know that these factors complement the features of the products that it offers to the customers. These factors can be psychological, sociological or economical. All these factors are vital in product positioning. Moreover, these f actors can be crucial to the customers than the products sold. Through identification of these factors, McDonald’s can shape the minds of the customers. Hence, it can determine how to position its products appropriately within a market. Key Issues McDonald’s faces a number of challenges in its attempts to position its products within the international markets. The challenges can be in terms of prices, perception and competition among others. The issues can be classified into three broad categories. These categories are international promotion and export management, psychological and sociological. International promotion and export management relate to price strategy and methods of operations that a company uses in its overseas operations. McDonald’s faces challenge in the establishment of the appropriate price for its products in some of the markets in which it has operations. Poverty and low amount of disposable income are key issues that the organization has t o tackle. The products that the company offers are perceived as expensive in some countries. In Africa and India, for example, many people cannot afford the prices. Additionally, the company has to target cities only with the products that it offers. People in semi urban regions are unable to afford the products sold by the company. They have low levels of disposable incomes and most of them practice agriculture. The layout of McDonald’s is also a source of challenge in some of the international markets. Some societies are used to the hotel environment and not the fast process system associated with McDonald’s operations. This challenge emanates from the consumption patterns of such societies. They are used to consumption of breakfast, lunch and supper. Normally, lunch and supper involves consumption of a balanced diet meal.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The composition of breakfast depends on the culture of a household. However, the layout of McDonald’s restaurants promotes the consumption of burgers and other fast foods. However, Burgers are not considered as healthy foods for consumption, especially at lunchtime in these societies (Misra and Yadav 27). Psychological challenges faced by the company in international markets relate mainly to religion, personality and lifestyle. McDonald’s sells hamburgers that contain beef or pork. However, extremely few people in some countries in which it operates consume beef and pork. In India and some Arab countries, cows are considered sacred (Tiffany 1). Hence, it is a challenge for the company to enter these markets and increase overall sales revenues. Many people in such countries are vegetarians. They cannot consume the burgers that the company sells. The company has to find ways through which it can capture these markets. These markets have high populations and can assist th e company to increase revenues. India, for example, has a population of over one billion people (Misra and Yadav 28). The perception and lifestyles of many people in international markets is also an issue that brings challenges to McDonald’s promotion strategies. Perception and lifestyle patterns are sociological issues. However, they affect the strategies that the company can use to position its products within some of the international markets. Consumption patterns, for example, affect the strategies that the company can use to promote its products. People in some societies prefer to eat together at lunchtime. However, the pattern that McDonald’s has adopted encourages people to eat away from home. This is not common in some societies especially in Africa and India. Analysis of the Issues Based on the challenges described above, McDonald’s must identify suitable solutions. It must identify the challenge that it faces in each market and formulate a strategy tha t will position its products appropriately. One psychological factor that McDonald’s can identify is vegetarianism. Vegetarianism is widespread in some of the countries in which it has operations. Some of these countries have high populations and promise high sales returns. The company must identify a strategy through which it can position its products in these markets and increase its sales revenues. This can assist it to stay ahead of its competitors like KFC and Pizza Hut. For example, in India, consumption of beef is prohibited. However, India has a large population and can assist McDonald’s to increase its sales revenues. Muslims and Indians do not consume beef or pork. Furthermore, they consider cows sacred. However, McDonald’s was interested in the high population of the country. Hence, it developed a product that was able to position itself appropriately within the Indian market. KFC and Pizza Hut do not have a product that can position itself in the Ind ian market like the Aloo-Tikki burger developed by McDonald’s (Amoako-Agyei 1). The Hamburgers that McDonald’s normally produce are made of beef. However, since many people in India are vegetarians, the company developed Aloo-Tikki. It is made of potatoes and spices and with no beef. The company also made hamburgers made of chicken and fish fillets. Moreover, the company separated the preparation processes of the hamburgers. This was done to promote the â€Å"vegetarian experience† idea that the company developed for the market. Thus, the company managed to position its products after it identified the needs of the market. It understood the psychological factors associated with beef consumption in the Indian market (Tiffany 1). One sociological factor that influences product positioning is consumption habits. In many countries, people like to eat out only on extraordinary circumstances. In Africa, for example, people meet and eat at home to share their experienc es during the day. However, due to globalization, growth of cities and increase in full time employment opportunities, the trends have changed. The growth of cities has promoted the need for fast food restaurants. However, consumption behaviour in Africa is different from that of western societies. Hence, McDonald’s had to develop new products and services for the African market. The strategy positioned its products before those of its competitors. Many African countries are used to the restaurant environment and not the streamlined structure of fast food businesses. Additionally, consumption pattern in many African countries involve breakfast, lunch and supper. Lunch and supper involve consumption of meals that provide appropriate nutritional balance. Breakfast is normally based on a household’s culture. McDonald’s had to develop a strategy that considered these factors. The strategy has helped the company to position its products appropriately within the Afric an market (Amoako-Agyei 1). Product positioning is also influenced by international promotion and export management factors. Valuation of food in monetary terms is a sensitive matter in some of the countries in which McDonald’s operates. McDonald’s had to adopt a strategy that focused on the ability of customers to pay. Normally, the strategy of McDonald’s is to enhance sales volume. It normally provides its products and services at prices that are considered affordable. However, many people perceive the prices that it offers as high. Therefore, it has targeted certain sections of the populations with its products in international markets. For example, in India and Africa, it targets the wealthy and the upper middle class people with its products. These people have the ability to pay for products offered by the company (Amoako-Agyei 1). Moreover, it targets people who have been exposed to western culture. It also operates in principal cities only in India and Af rica. People in semi urban areas are not able to afford the set prices. This strategy has helped the company to position its products appropriately within international markets. The strategy has ensured that the company operates in urban areas where there is continuous growth in disposable incomes. This has enabled the company to maintain leadership in the fast food industry. Hypothetical Strategies There exist hypothetical strategies that the company can use to tackle the challenges identified. The company can determine an appropriate promotion strategy that can assist it to position its products in the international markets. It must identify the objectives of a promotion strategy that it can use. Objectives express the goals that a company hopes to achieve through a promotion strategy. Objectives also direct the promotion plans adopted by a company and are vital in the assessment of the strategy used. Objectives can focus on acquisition of market share or improvement of sales volu me and so on. The company has to identify its long term and short-term objectives to position its products. Notably, the long-term objectives can be divided into short-term objectives. Hence, in India, the long-term objective can be to increase sales while the short-term objective can be to introduce the products in the market. On the other hand, the short-term objective in Africa can be to change consumption patterns while the long-term objectives can be to increase sales (Mueller 29). The second step is to define the methods that can be used to achieve the objectives formulated. In this hypothetical strategy, a promotion mix can be used. McDonald’s has to offer products that clients want. The company has to ensure that there are numerous choices for its potential clients. It must also be ready to change products regularly to ensure that clients are satisfied. Hence, in a market like India where people do not eat beef, the company can develop numerous alternatives to product s that already exist. However, it has to ensure that it does not interfere with the sales growth of a product that customers already know. Thus, it is essential for the company to monitor the life cycle of a product that it has developed for each market. Additionally, the company has to use adverts to position its new products within the international markets. The promotion mix that the company can use also has to consider prices of products sold. The company has to consider the psychological aspects associated with prices of products. It must consider the perception of customers about the prices that it charges for products sold in the restaurants. Hence, the company should charge relatively uniform prices in all markets even though some customers may feel that they are high. Low prices may make certain sections of the markets feel that the quality of the products is low. Thus, the company must protect the image and integrity of McDonald’s brand in its price strategy. Low pr ices may also make competitors like KFC match with the costs of McDonald’s. This may not result into an increase in demand for products offered by the company. Hence, price reduction is not an effective strategy that McDonald’s can use to improve the position of its products within different markets. Promotion mix that the company can use should include all communication methods. Adverts are the most effective method that the company can use to tackle sociological and psychological issues that affect a product’s position. The company can use radio and television adverts to promote the products that it sells. The company can then use adverts and other promotion methods like displays at the point of trade and fidelity schemes. McDonald’s can develop a communication strategy that involves different promotion methods. This can assist the company to tackle the challenges posed by sociological and psychological factors associated with different markets. For exa mple, television adverts can inform Indian clients that the hamburgers sold at McDonald’s do not contain beef. On the other hand, newspaper adverts can provide the same Indian customers with more details about the hamburgers. Additionally, it is essential that the messages provided by the different promotion methods complement each other. Any contradictions may confuse the customer and affect the position of products sold by the company. The promotions that the company adopts must also catch the attention of the customers. The adverts must ensure that psychological, sociological and other issues are tacked. The adverts must inform potential clients the benefits that the company provides. For example, it can inform customers that the fast process system saves their time. It saves their time so they can be punctual at their work places. This can make customers who prefer to go home at lunchtimes reconsider their actions. Finally, the company has to use layouts that are efficien t and that make customers comfortable. The place of operation is vital in the promotion of a product. The place of operation has to consider many features other than the layout and points of distribution. McDonald’s must consider social aspects that are essential to some communities. For example, some communities like to eat together. On the other hand, McDonald’s like a system that is fast and efficient. Hence, in such communities, the company can adopt a layout that considers the sociological needs of clients and at the same time ensures speed and efficiency in service delivery. The area of operation also has to consider the ease in management of all the activities that take place within the restaurants. Implementation Procedures The first step is to conduct a market research. This can assist the company to identify the potential customers, their ability to pay and their characteristics. Additionally, the company can determine psychological, economic and sociological aspects of the markets that can affect the position of the products that it offers. Secondly, the company can determine the best market entry method. The company can identify the best method based on the features and beliefs of the potential customers. It can develop and promote products that meet the needs and features of the customers. The company can then develop promotion methods that explain to the customers why the products suit them (Doole and Lowe 8). In this way, the company will tackle issues that it identified through market research. The promotion strategies used must also ensure that the international brand of the company is not compromised by the modifications made on the products offered to the customers of a region. Expected Results The implementation of the hypothetical strategies described should assist the company increase the volume of sales. The strategies can assist the company to shape the minds of clients and at the same time meet their needs. The strategies can enable the company to maintain international standards in promotion and export and tackle sociological and psychological issues associated with different international markets. The strategies can also enable the company to develop new versions of products that it normally sells (Doole and Lowe 8). The new versions can suit the needs of different segments of the international markets. Finally, the strategies can assist the company to maintain leadership in the fast food sector. This can be achieved since the strategies can assist the company position all its products appropriately within the different markets in which it has business operations. Conclusions The goal of this paper was to determine ways through which McDonald’s could position its products within international markets. It examined ways through which the company could do so by identification of effective strategies. It considered international promotion and export, psychological and sociological issues that c an affect the position of products offered by the company. It then provided different examples in Africa and India and provided strategies that could be applied to solve the problems posed. Additionally, this paper provided hypothesized strategies that can be used to improve the position of products offered by McDonald’s. It discussed promotion strategies that the company can employ to tackle the challenges posed by the different markets. It also discussed the advantages that can be realized through implementation of the strategies. Finally, it provided a brief procedure that can be used to implement the hypothesized strategies and the expected outcomes of the plans. Works Cited Amoako-Agyei, Erika, Egypt’s McArabia: How McDonald’s and other global firms integrate into African markets. 2011. Web. Doole, Isobel, and Lowe, R. International Marketing Strategy: Analysis, Development and Implementation, London: Cengage Learning, 2008. Print. Misra, Sanjay, and Yadav, P. International Business: Text and Cases, New Delhi: PHI learning, 2009. Print. Mueller, Barbara. Dynamics of International Advertising: Theoretical and Practical Perspectives, New York: Peter Lang, 2011. Print. The Times 100, The marketing process: A McDonald’s Restaurants case study. 2012. Web. Tiffany, Hsu, Vegetarian McDonald’s: Its first non-meat restaurant to open in India. 2012. Web. This research paper on McDonald’s Restaurant was written and submitted by user Chr0n0mancer to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Purpose of a Jury †Law 200 Level Course

The Purpose of a Jury – Law 200 Level Course Free Online Research Papers The Purpose of a Jury Law 200 Level Course The purpose of trial by jury, as the Supreme Court itself has noted, is to prevent oppression by the government. To perform that role, jurors must act independently and conscientiously, and they must be prepared to just say no if they believe that a conviction would be unjust. Nothing else satisfies the purpose of trial by jury, or provides the protection to liberty that the Founders intended to provide in our Bill of Rights. cato.org/dailys/12-09-98.html The jury are also to judge whether the laws are rightly expounded to them by the court. Unless they judge on this point, they do nothing to protect their liberties against the oppressions that are capable of being practiced under cover of a corrupt exposition of the laws. If the judiciary can authoritatively dictate to a jury any exposition of the law, they can dictate to them the law itself, and such laws as they please; because laws are, in practice, one thing or another, according as they are expounded. They must also judge whether there really be any such law, (be it good or bad,) as the accused is charged with having transgressed. Unless they judge on this point, the people are liable to have their liberties taken from them by brute force, without any law at all. The jury must also judge of the laws of evidence. If the government can dictate to the jury the laws of evidence, it can not only shut out any evidence it pleases, tending to vindicate the accused, but it can require that any evidence whatever, that it pleases to offer, be held as conclusive proof of any offense whatever which the government chooses to allege. geocities.com/Heartland/7394/lysander.html Criminal and civil juries reflect the differences between the criminal and civil law, and most cases in the United States are settled before they go to trial. In cases that go to trial, a person does not have the right to a jury trial in every instance. Finally, an accused person has the right to a trial by jury but may waive that right in favor of a bench trial before a judge; in civil trials, both parties can agree to a bench trial. Thus a jury trial generally takes place only in those instances where one side in a civil case, or the accused, in a criminal case, believes it is in their best interest. The right to trial by jury, however, influences even the resolution of cases that never go to trial, like the visible cap of an iceberg, expos[ing] but a fraction of its true volume (Kalven and Zeisel, 32). crfc.org/americanjury/introduction.html Research Papers on The Purpose of a Jury - Law 200 Level CoursePETSTEL analysis of IndiaCapital Punishment19 Century Society: A Deeply Divided EraUnreasonable Searches and SeizuresMoral and Ethical Issues in Hiring New EmployeesComparison: Letter from Birmingham and CritoQuebec and CanadaThe Effects of Illegal ImmigrationThe Relationship Between Delinquency and Drug UseHonest Iagos Truth through Deception

Make Non-Toxic Glue From Milk

Make Non-Toxic Glue From Milk Use common kitchen materials to make your own glue. Add vinegar to milk, separate the curds, and add baking soda and water. Voila, youve got glue! Difficulty: AverageTime required: 15 minutes Materials 1/4 cup hot water1 tbsp vinegar2 tbsp powdered dry milk1/2 tsp baking sodaWater How to Make It Mix 1/4 cup hot tap water with 2 tbsp powdered milk. Stir until dissolved.Stir 1 tbsp of vinegar into the mixture. The milk will begin to separate into solid curds and watery whey. Continue stirring until the milk is well-separated.Pour the curds and whey into a coffee filter positioned over a cup. Slowly lift the filter, draining the whey. Keep the curd, which is in the filter.Squeeze the filter to remove as much liquid as possible from the curd. Discard the whey (i.e., pour it down a drain) and return the curd to a cup.Use a spoon to break the curd into small pieces.Add 1 tsp hot water and 1/8 to 1/4 tsp baking soda to the chopped curd. Some foaming may occur (carbon dioxide gas from the reaction of baking soda with vinegar).Mix thoroughly until the glue becomes smooth and more liquid. If the mixture is too thick, add a bit more water. If the glue is too lumpy, add more baking soda.The finished glue can vary in consistency from a thick liquid to a thick paste, depending on how much water has been added, how much curd was present, and how much baking soda was added. Use your glue as you would any school paste. Have fun!When not in use, cover your cup of glue with plastic wrap. Over time, its consistency will become smoother and more clear.Unrefrigerated glue will spoil after 24 to 48 hours. Discard the glue when it develops a spoiled milk smell. Tips for Success The separation of curds and whey works best when the milk is warm or hot. This  is why powdered milk is recommended for this project.If the separation doesnt work well, heat the milk or add a bit more vinegar. If it still doesnt work, start again with warmer water.Clean dried glue by loosening/dissolving it in warm water and wiping it away. Glue will wash out of clothes and off surfaces. Reaction Between Milk and Vinegar Mixing milk and vinegar (weak acetic acid) produces a chemical reaction that forms a polymer called casein. Casein is essentially a natural plastic. The casein molecule is long and pliable, which makes it perfect for forming a flexible bond between two surfaces. The casein curds may be molded and dried to form hard objects that are sometimes called milk pearls. When a small amount of baking soda is added to chopped curd, the baking soda (base) and residual vinegar (acid) participate in an acid-base chemical reaction to produce carbon dioxide, water, and sodium acetate. The carbon dioxide bubbles escape, while the sodium acetate solution combines with the casein curds to form a sticky glue. The thickness of the glue depends on the amount of water present, so it can be either a sticky paste (minimal water) or a thin glue (more water).

GBN Scenarios Essay Example | Topics and Well Written Essays - 1500 words

GBN Scenarios - Essay Example Following a five-year intensive research at Sample Laboratories, scientists have come up with a polymer that could act as a replacement for newsprint paper as the new medium for printing. It is fully recyclable, eliminating the need for the education sector to adopt the use of costly information technology as a medium for printing, teaching and learning. The polymer has been tried in several schools and printing presses and has been found to have similar qualities with paper for the retention of ink. However, this is not what makes the new polymer unique; it is its ability to be reused once the user has had enough of the printed material. According to Sample Laboratories, the ink printed on the polymer can be extracted after a period of up to 30 years, diluted in specified ratios, and reused. Therefore, unlike information technology that requires the education sector to readjust to a new form of teaching and learning, researchers have come up with a new material for doing things the old way, but now more sustainably than ever. Several stakeholders in the education sector have already recommended the discovery; however, they have warned institutions against using the polymer in its exclusivity. Since it is in the early stages of adoption, they recommend its simultaneous use with paper and digital based materials. It is likely that institutions may adopt the new technology even before the governments authorize its use in the education sector, especially since regulators have declared it safe for use. Sample Laboratories have encouraged the use of the paper substitute by giving enticing offers to their customers; including discounts for institutions that buy the new paper in bulk. In addition, the firm is giving ink freely to anyone who purchases their invention, which is accompanied by a 10-year warranty. Sample Laboratories are also offering the polymer cleaning solvent for

Precis Paper Assignment Example | Topics and Well Written Essays - 500 words

Precis Paper - Assignment Example the Governor raises concerns of whether the government will beat the time scheduled to pay the $1.7 billion which will be just a third of what the government is supposed to pay by 2018. In his state of the state speech last month, the governor said that education and other needs will be shortchanged by the rising payments. He is expected to continue with the speech on Tuesday during the annual budget address. Over 40 states have overhauled their pension systems but experts say that this is just deferment of costs of pension to the future. Pension overhauls have failed because the cost of benefits and money set aside for payment has grown from $3.1million in 2009 to $4 trillion this year according to Joshua D. Rauh, a finance professor at Stanford University. The gap keeps widening from year to year and many states are in dept of amount equal to or more than their annual revenue. Pension overhauls experts’ advice that the most effective solution is to raise taxes substantially or do away with future retirement benefits of public workers. This is illegal in the government but is practiced in companies in some states. There are many reasons why pension overhauls have failed. One is state contributions are deferred to pension funds and end up in depth in the long term. Pension investments earning estimates are also overly optimistic. Another reason is politics. Governors and legislatures are unwilling to spend on financing their failing pension systems. New Jersey for example diverted the pension systems money to other programs promising better benefits in 1992.By 2010, the whole system was unfunded and the state accused of securities fraud by federal regulators. The system was redeemed in 2011 with several changes. Retirement age for new workers rose to 65 years with 30 years of service from 55years with 25years of service. There was also compulsory increase in contribution from current workers and suspension of cost of living increase for retired workers. This

Dental office Essay Example for Free

Dental office Essay On my first visit to the dental office during my preschool age, I admired the way my dentist handled patients who were close to my age. I also had a good lesson on oral hygiene and prevention of oral disease. At that time, I felt that being a pediatric dentist is a challenging field because normally, young children have fears in seeing a dentist for the first time. They fear the pain of the needles and tooth extraction. Whenever we talk to people, watch singers perform, see actors and actresses in movies and television and look at billboard and print commercials, we cannot help but notice their teeth when they smile. I have always admired people with good sets of teeth and I sometimes wish that I can also help those who are in need of dental treatment. I believe that our teeth serve as mirrors to our souls. Having a good and healthy gums and teeth can make us smile and talk at ease. When a person loses his teeth due to an accident or congenital defect, he may be reluctant to smile and he may not be able to talk properly. I want to go into the field of dentistry so I can reach out to the indigent people who could not see a dentist due to lack of finances or dental insurance. I want them to know about the importance of person and professional care in the prevention of dental disorders. I also intend to participate in the dental mission and render my service to the less fortunate people who are living in developing countries. This is my way of sharing my knowledge and blessings to others. After completing the course in Dentistry, I intend to work and hone my skills as a dentist. While working, I will study and specialize in cosmetic dentistry so I can help those who are unhappy with their smiles. I believe that a smile is a powerful language that even babies can understand. I want to focus on improving the appearance of a persons teeth, mouth, and smile. I desire to perform mouth reconstruction to treat the functional problems with the bite, muscles, teeth, and bone structure of some patients.

Abortion-An Ultra-Conservative View :: essays research papers

My best friend is a 26-year-old woman in Medical School at the University of South Florida who has had two abortions. Through each one, I have stood by her as a faithful and loyal friend. This is not something she wishes everyone to know, but this woman is not bashful about it if asked. As a matter of fact, she has discussed it several times in front of me. In these cases, her birth control failed, and she aborted her unborn children early in the pregnancy. Simply, she made the decision to abort because she just wasn’t ready. Honestly, being a successful medical student, would you blame her? I found myself beginning to judge her after twenty years of friendship, and I think, she would not be pleased with my judgment. But, after wondering what I would do in her shoes, I have asked myself, â€Å"Is abortion justified†? My view, No. Abortion is immoral in every circumstance, which makes me an ultra-conservative person. Before I begin to discuss Marry Ann Warrens’ article, â€Å"Abortion is Morally Permissible†, I wish to define the different views of abortion. The first view of abortion is a called, â€Å"Ultra-Conservative†, which state regardless of the reason, having an abortion is immoral. This, as I stated in my introductory paragraph, is my personal view of abortion. The second view is referred to as, â€Å"Moderate-Conservative†, which states that abortion is permissible in some instances, but, overall, not moral in others. In society, many people believe this view to be accurate. But, who can judge what is permissible or not? The third view is the â€Å"Ultra-Liberal position†, which is the view that Mary Ann Warren wishes to provide support for in her article, â€Å"Abortion is Morally Permissible.† This position states that abortion is fine in all instances, regardless of the circumstances. Although many people have different views, Mary Ann Warren does hold the view of Ultra-Liberal. In Warrens’ article, she believes that a child is not a â€Å"person†. She believes that before the fetus reaches a certain point in the mothers’ pregnancy, the child cannot understand the concept behind abortion. Warren (2000) mentions in her article the following about the development of a fetus:   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"In the ways that matter, from a moral point of view, human fetuses are very unlike human persons, particularly in the early months of development.†Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Generally, Warren defines that the forming of a fetus into a â€Å"person† can only come after the first trimester.

A fish in a pond

A fish in a pond is a prime example of an organism living in an ecosystem.   There are multiple biological and non-biological interactions occurring in a pond.The fish may interact with its own fish variety, with other fish species, with other vertebrates, non-vertebrates, plants and microorganisms.   In addition, the fish may also interact with its environment—the water, the fish bottom, the rocks and sand.   The fish’s well-being is affected by the amount of dissolved oxygen, the water temperature, salinity and amount of sunlight.Any imbalance or perturbation may affect the health of the fish.   The fish’s ecosystem is very similar to an individual who belongs to an organization.   That individual intermingles with other members of the group, at the same time interacts with the immediate environment of the organization, be it an office cubicle, the entire workplace or the whole building complex.The member’s state of well-being is also influence d by the conditions of the place, such as the temperature, lighting, humidity, office furniture/amenities and space allotments.   Poor ventilation and substandard lighting in the workplace may affect the efficiency of the member of the organization.There are both advantages and disadvantages in being a big fish in a little pond and a little fish in a big pond.   It is good to be a big fish in a little pond because the big fish will have a greater opportunity to survive in the little pond because it can eat the little fishes in the pond, as well as ingest most of the good seaweed in the area.   For a top-rank authority member of a small organization, this individual will receive most of the recognition given for the achievements the organization has made.That member will also receive a higher salary than the rest of the regular members of the organization because he is known to have the best qualities and capabilities in the organization.   Just like a big fish in a little po nd that has his own space or territory, the top-rank member of the organization has a spacious office in the building with matching fine quality furniture and other amenities in his office space.   Unfortunately, the big fish in the little is also the first fish that is usually caught by fishermen because its big size makes it very visible for capture.The same thing happens with the top-rank member of an organization, he is the first person to be blamed once a problem or financial crisis arises in the organization.   The top-rank member is an easy sight because he represents the organization in almost every event or interaction with the rest of the business world.

“Of mice and men is a novel that presents both the barbarity and the beauty of human nature” Essay

I agree with this because Steinbeck shows barbarity in the characters. One example of this is when Lennie kills Curley’s wife by accident. I know this because it says â€Å"he quickly becomes excited and holds on too tight, frightening her†¦ Lennie panics and clamps his strong hands over her mouth to silence her† This is effective because Lennie doesn’t realise that he’s killed Curley’s wife by stroking her hair but it shows that his actions were cruel and his chances of his American dream has been ruined. The words â€Å"holds on too tight† shows that Lennie had got over excited while touching/stroking one of his favourite things and he doesn’t realise that he’s held on tight and can’t restrain himself from letting go of her hair. The word â€Å"panics† shows that Lennie didn’t know what to do as soon as he heard her screaming so he couldn’t help but keep holding on to her. We can tell that Lennie doesn’t choose to be barbaric towards people but due to his simple mind he just can’t help it. Another way we know Lennie is barbaric is because of his animalistic side, Steinbeck uses the deaths of the small animals to show that despite loving to stroke nice things, he ends up killing them. Steinbeck also shows the beauty of human nature in the Novel. Examples of this is when Lennie constantly gets compared to animals with his actions. I know this because it says â€Å"He walked heavily, dragging his feet a little, way a bear drags his paws. His arms did not swing at his sides, but hung loosely.† This is effective because Lennie is being compared to an animal, a bear. A massive, sometimes violent creature. The word ‘hung loosely’ shows that he was simple minded in everything he did so he didn’t really think about the things he did. Another word ‘the way a bear drags his paws’ shows that he was compared to a bear because of his strength and movement. Another quote would be â€Å"His huge companion dropped his blankets and flung himself down and drank from the surface of the green pool; drank with long gulps, snorting into the water like a horse. The small man stepped nervously beside him† Lennie being compared to an animal b ut this time, a horse who has to be kept from drinking too much water. It at least shows that he has some responsibility to control the natural world. Another way Steinbeck shows barbarity is with the character Crooks. He gives Crooks’ character a hatred towards the men in the ranch. I know this because it says â€Å"Crooks said sharply, â€Å"You got no right to come in my room. This here’s my room. Nobody got any right in here but me† This is effective because it shows that Crooks didn’t like the other men because of the way they treated him so he has to be barbaric to them. The word ‘sharply’ shows that Crooks actually meant what he said although Lennie was being nice, it could also demonstrate that he wanted to take out his anger to Lennie because he realised Lennie wouldn’t understand what Crooks was actually saying to him. The word ‘nobody got any right in here’ shows that he wanted treat them the exact same way they treated him in the ranch. Crooks is barbaric because he was treated that way so he might aswell treat the others the way they’ve been treating him. In conclusion I think Of mice and men does present the barbarity and beauty of human nature because the characters always had two sides to them whether they were happy or not so it did make the novel very interesting to read.

If I Was vs. If I Were

If I Was vs. If I Were If I Was vs. If I Were If I Was vs. If I Were By Maeve Maddox In 1964, when Sheldon Harnick wrote the lyrics for the musical Fiddler on the Roof, he had the poverty-stricken Russian milkman Tevye sing â€Å"If I were a rich man.† In 1992, affluent rock star Bon Jovi sang â€Å"If I was your mother,† but then in 2008, Beyoncà © sang â€Å"If I were a boy.† Clearly, both forms persist in popular usage. Curious to see how the two constructions compare in the world of pop music, I searched a site called ReverbNation. According to the search results, â€Å"If I Was† and† If I Were† as song titles are tied at â€Å"over 500 songs† each. According to linguist Geoffrey Pullum, co-author of the Cambridge Grammar of the English Language (CGEL), there’s no significant difference between using was or were in what the CGEL calls â€Å"the irrealis form of the copula.† (A copula is what linguists call a word that links subject and predicate. Irrealis is unreal.) In Pullum’s view, both â€Å"if I was† and â€Å"if I were† mean the same thing in such a statement. A web search will bring up both acceptance and rejection of the â€Å"if I was† construction. Merriam-Webster illustrates its discussion of the usage by pointing out that F. Scott Fitzgerald used both forms for statements of unreality. Here are two: I wish I were twenty-two again †¦ - F. Scott Fitzgerald, letter, 27 Dec. 1925. †¦ if I was Vassar, I wouldn’t take you †¦ - F. Scott Fitzgerald, letter, 18 Apr. 1938 The M-W editor concludes: Clearly there is a choice to be made here, and if Fitzgerald could use either form, so can others. Unfortunately, not everyone will agree with Merriam-Webster on this one. To many people, â€Å"I wish I was a rich man† is not standard usage. There are contexts in which â€Å"if I was† can be justified. For example, â€Å"If she was ill, no wonder she left the party early.† In a statement that does not describe reality, or the possibility of reality, were is still the better choiceif only because a great many employers, clients, and customers still regard â€Å"if I was you† as nonstandard usage. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:16 Substitutes for â€Å"Because† or â€Å"Because Of†List of Greek Words in the English Language

Buying behavior, TV advertisements, ethical and unethical.

â€Å"Advertising perception has a significant impact on consumers’ intention to reject the products and the brand† (Chan et al, 2007). The marketers around the world use different kinds of promotion techniques as a tool of conveying the message about their products or services to the target consumers. Marketers tend to believe that all consumers around the world have similar needs as well as desires and that the global market is growing increasingly homogeneous (Chan et al, 2007). Therefore they try to capture the market through advertising without considering what customers expect from the firms. Due to the rapid growth in the media, all most all firms use TV as their media of promotion to grasp the target market. The Sri Lankan structure of advertising industry is also affected by globalization. At present, there are number of private and government advertising companies inSri Lanka. The advertising companies are also affected by the local FMCG companies. Due to the arising completion, companies should involve in vast promotions in order to capture the market before their competitors. It is believed that there is a relationship between TV promotions and buying behavior of consumers. In order to identify what the customer expects from marketers, it’s vital to carry out a research on how ethical and unethical TV advertisements affect on consumer buying behavior in FMCG industry inSri Lanka? 1.2 PROBLEM STATEMENT How ethical and unethical TV advertisements affect on consumer buying behavior in FMCG industry in Sri Lanka 1.3 PROBLEM JUSTIFICATION The companies that are operating in the FMCG industry inSri Lankashould focus on increasing their sales through identifying their customer expectations. Today almost all the organization around the world, use TV advertisements as a way of conveying the message about their product to the target market. Therefore it is important for marketers to identify the consumer perception about ethical and unethical TV advertisements and its impact on the company sales. Most of the companies do not analyze their customer expectations before they telecast their advertisements on TV. This has created a contradictory situation in the society which may result in negative perceptions about the product which is promoted through the advertisement. R.C. Earnest (2007), who conducted a research on ethnically targeted advertising, has found that â€Å"there were negative attitudinal, emotional, and behavioral reactions by those who are not targeted, which may result in a drop of sales.† With the arising competition, it’s important for organizations to find out the ways and means of satisfying customers in order to make the existing customer retain with the company and attract new customers through vast promotions. The level of understanding of what local customer expect from the marketers when they are doing their promotions through television is, questionable. It is important for organizations to understand and examine the impact of TV advertisements on consumer buying behavior in order to be successful in the future. 1.4 OBJECTIVES To identify how consumers react to unethical and ethical TV advertisements done by FMCG industry inSri Lanka. To find out the impact on buying behavior of the consumers depending on the ethicality and unethicality of the TV advertisements. To find out the relationship between different types of advertisements and buying behavior To find out what type of advertisements attracts more customers towards the product. To recommend alterations to enhance the quality of suitable TV advertisements inSri Lanka. 1.5 SIGNIFICANCE OF THE STUDY Companies The buying behavior of the consumers would be analyzed with regard to the TV advertisements done by companies who are operating in the FMCG industry inSri Lanka. This study will enable the companies to understand their consumers and plan their future promotions in a way in which it will increase customers’ satisfaction. The study also emphasis on possible consequences that may arise in the long run if the company target only one ethnic or religious group in their advertisements. It will also enable the companies to get an idea about the effectiveness of using Indian and other foreign TV advertisements in Sri Lankan context. As this study enables to indentify customer’s perception of the ethical and unethical advertisements, the companies would be able to fulfill customer expectations by providing what customers perceive as ethical. It will create positive attitudes towards the product and the company, ensuring their sales would not drop as a result of an unethical advertisement. Consumers As the study focuses on customer perception regarding ethical and unethical advertisements, the customers will be able to watch TV advertisements without feeling uneasy and embarrassed and they wouldn’t become offended regarding controversial advertisements Further as the production of unethical advertisements diminishes due to the awareness created among the advertising firms through the study and the consumer would be able to grasp the exact message which the company wishes to deliver to the customers when the advertisement is devoid of unethical content. The study will provide an opportunity for the customers to express their views on ethical and unethical TV advertisements. Advertising firms As the study provides details regarding the factors that should be considered when producing TV advertisements for Sri Lankan audience, the advertisement firms will be benefited in terms of understanding the target audience and to be more responsible about the content of the advertisements. The study will specify on what is ethical and what is unethical in terms of customer perspective, which should be the main concern of the advertising firms. Through the provided recommendations the firms can improve the quality of their advertisements, meeting customer expectations which will enable them to serve the society better. 1.6 SCOPE AND THE LIMITATIONS OF THE STDY. Limitation associated with this study begins with the nature of sample, which are the working women in selected areas whose minimum educational level would be the completion of GCE (A/L) and the advertisements done by companies who are operating in the FMCG sector inSri Lankawithin the time period of 2007-2008. The above mentioned sample is selected based on following assumptions: As the society acceptance is more towards the working females, the data gathered through them would be more reliable. Minimum educational level is specified considering the fact that they are knowledgeable enough to distinguish what is ethical and unethical. Further the selected area would beColombomunicipal council and the time period is specified due to time limitation and ease of data gathering. The study is carried out considering only a group of customers which might cause biasness in the findings. Selection of TV as media of advertising and FMCG industry are limiting the study to one particular sector. CHAPTER 2 2.1LITERATURE â€Å"Ethics of advertising intends to ensure that advertisers and consumers co-exist without being harmed by the messages of advertisements.† Ethical advertising provides information regarding the product without harming any parties involved as well as people who watch.â€Å"Unethical advertising, by contrast, deceives consumers by concealing significant facts about a product or service.† Unethical do not satisfy the interests and expectations of the consumers (AcaDemon, 2008) 2.2 LITERATURE REVIEW Numbers of researches around the world have carried out research to find out if there exists a relationship between TV advertisements and the buying behavior. Implications for the Western World It is interesting to observe that TV advertisements have an impact on the Buying behaviors of the New Zealandcustomers. A group of researchers who carried out a research â€Å"to examine what influences perceptions of infomercial advertising effectiveness among a sample of actual infomercial buyers† (Martin et al, 2002), have found that the consumers included in the sample which was 2,670 customers who had bought one of six different products advertised within two weeks, has admitted that the infomercial advertisements (Appendix 1) had been effective in getting them to buy the product (Martin et al, 2002). Unlike most researchers, this group has identified a relationship between a demographic factor which is age and the buying behavior of the consumers. According to the findings of Martine et al, (2002) age impacted how consumers view infomercials, as did the product type purchased. Hypotheses Ho1 and Ha1 were developed according to the findings of this study. Barrio-Garcia Luque- Martinez (2003) who conducted a research inSpainhad focused on a different aspect of advertising. In contrast to the above mentioned group, this group has selected the comparative advertising in order to find out the relationship between TV advertisements and buying behavior of the consumers. The study was carried out on the objective of â€Å"to provide marketing professionals with a theoretical outline that will allow them to understand the persuasive mechanism that underlies comparative advertising effectiveness, helping them in their marketing decision-making processes† (Barrio-Garcia Luque- Martinez, 2003). Comparing to the above group, this group had identified a negative relationship between advertisements and buying behavior of the consumers. The findings of the study states that, â€Å"increase in comparative advertising intensity negatively affect towards the brands advertised and also purchase intensions† (Barrio-Garcia Luque- Martinez , 2003). In order to gather data, they have used relatively a small sample which consisted of 720 consumers selected from four geographical areas ofSpain. The finding of this study was utilized in order to develop Hypotheses Ho2 and Ha2. Petrovici Marinov (2007), two British researchers have also concentrated on how TV advertisements affect on buying behavior of the consumers. They have used a different approach to attempt the research objective which is â€Å"to explore the relationship between determinants and primary antecedents of advertising and attitudes to advertising in the context of European Union accession countries† (Petrovici Marinov, 2007). Even though the sample selected was small (797 respondents) comparing to New Zealand researches (sample of 2,670 respondents), this group has selected their sample from two different countries (Romania and Bulgaria) which helps to broaden their study further and their findings are more reliable as they have conducted face-to-face interviews with the respondents. It is proved that brand recognition and acquisition can be achieved through realistic, truthful and fair advertising (Petrovici Marinov, 2007). Hypotheses Ho3, Ha3 and Ho4, Ha4 were developed in rel ation to the findings of this study. Romani (2006) who conducted the research inItalyhas used different types of variables compared to other western researches to test the relationship between TV advertisements and buying behavior. The variables used in this study were, willingness to buy the advertised product, trustworthiness towards the source of information and completeness or clarity of price information contained in the advertisement. The researcher has used qualitative and experimental studies in order to identify the misleading price communication strategies and consumer response to those advertisements. The respondents sample were very small (480) compared to above mentioned studies which is a drawback of the study. The conclusions drawn from the study show that there is a negative relationship between price misleading advertisements and the customer’s willingness to buy and there is a positive relationship between trustworthiness towards the source of information. The objective of the study was to †Å"investigate consumers’ reactions to advertisements containing misleading information on price† (Romani, 2006). Development of hypotheses Ho5, Ha5 and Ho6, Ha6 were based on the findings of this study. Implications for Asian countries According to R.C. Earnest (2007), â€Å"Unintended audiences often view advertisements targeted at other groups and make decisions regarding the advertisement, brand and company behind the advertising which affect future consumer behavior†. The objective of the study was â€Å"to extend current knowledge on advertising effects on those not targeted by noting unintended consequences on attitudinal, emotional and behavioral reactions† R.C. Earnest (2007). A similar type of sample which Petrovici Marinov (2007), used in their study was utilized in order to gather data. Instead of selecting the sample from two countries, R.C. Earnest (2007) has selected the sample from two distinct ethnic groups (Malay and Chinese) inKuala Lumpur,Malaysia. A fair number of respondents (200 Chinese and 199 Malays) were selected from each group and data were gathered by means of a questionnaire which was based on fiction advertisements targeted at dominant and non- dominant ethnic groups inM alaysia. Hypotheses Ho7 and Ha7 were developed on the basis of findings of this study. Chan McNeal (2003) have concentrated on an atypical aspect of how TV advertisements influence on buying behavior of the consumers. They have emphasized on parent- child communications about consumption and advertising which distinguish their study from the others. Comparatively a large sample (1,665) of parents with children aged 6 to 14 were selected from 3 cities inChinaand a questionnaire is being distributed in order to gather data. Out of all the findings of their study most relevant finding to the current study is that, pluralistic and consensual parents take their children’s opinions about advertisements in to consideration when consuming certain products. Implications for neighbor country A study conducted by Fam Grosh (2007) has derived an interesting finding from the data they gathered using 1,000 urban young adults. Even the sample selected was relatively low compared to theMartin et al’s, (2002) study, the sample was drawn from five Asian countries includingIndia. The method that they have used to gather data was telephone interviews which distinguish this study from the above mentioned studies. The respondents were questioned on their thoughts about the TV advertisements that they liked, product that was being advertised and purchase intensions. The objective of the study was â€Å"to examine likeable executional techniques in advertising across five Asian countries and their impact on purchase intension† (Fam Grosh, 2007). The researchers found that unlike in the all other four countries India is the only country where the respondents’ react for the likeable executional tools and likeable attributes such as soft sell and relevant to me, ha s positively affected the respondents’ decision to buy more of a product/ brand after they exposure to the advertisement (Fam Grosh, 2007). Further most interesting finding of the study is that unlike in other countries Indian customers have responded negatively to advertisements in which children misbehave. Hypotheses Ho8 and 8were constructed with relevant to the findings of this study. Above discussed literature illustrates that advertisements have a significant impact on consumer buying behavior. CHAPTER 3 3.1 CONCEPTUAL FRAMEWORK The following variables are derived from the literature provided in chapter 2. Independent Variables Dependent Variables 3.2 HYPOTHESES Ho1: There is no relationship between infomercial advertisements and buying behavior. Ha1: There is a relationship between infomercial advertisements and buying behavior. Ho2: There is no relationship between Comparative Advertisements and buying behavior. Ha2: There is a relationship between Comparative Advertisements and buying behavior. Ho3: There is no relationship between Realistic Advertisements and buying behavior. Ha3: There is a relationship between Realistic Advertisements and buying behavior. Ho4: There is a negative relationship between Truthfulness of the information provided and thebuying behavior. Ha4: There is a positive relationship between Truthfulness of the information provided and thebuying behavior. H05: There is no relationship between Trustworthiness of the source and buying behavior. Ha5: There is a relationship between Trustworthiness of the source and buying behavior. Ho6: There is no relationship between Price misleading advertisements and buying behavior. Ha6: There is a relationship between Price misleading advertisements and buying behavior Ho7: There is a negative relationship between ethnically targeted advertisements and buying behavior. Ha7: There is a positive relationship between ethnically targeted advertisements and buying behavior. Ho8: There is a negative relationship between Children misbehaved advertisements and buying behavior. Ha8: There is a positive relationship between Children misbehaved advertisements and buying behavior. 3.3 METHODOLOGY Population, sampling and statistical approach will be discussed under this topic. 3.4 POPULATION AND SAMPLE. Selected population for in order to gather data is working women inColombodistrict with a minimum education level of G.C.E (A/L). Below diagram elaborates the selection of sample. The sampling method adapted is a proportionate probability area sampling technique. Where the selected sample of individuals was chosen based on their geographical location (Colombo District) and were further chosen based on if they were employed and had completed the G.C.E (A/L). Since the sample is larger than 35, hence, this can be categorized as a parametric test. Note: – 16.7% is the whole Female, employed and above G.C.E (A/L) rate 19,886,000 is the whole Sri Lankan population 2,421,000 is the wholeColombodistrict population 647,100 is the whole population ofColombomunicipal council 210,546 is the whole population of Dehiwala municipal council 117,563 is the whole population of Moratuwa municipal council 116366 is the whole population of Sri Jayewardenepura municipal council 3.5 STATISTICAL APPROCH According to the table provided in the Appendix 1, multiple regression analysis should be used to analyze data. Further Martine et al. (2002) also have used the multiple regression method to analyze data in their study. In order to gather data five point Likert scale would be adapted as previous researches, Chan McNeal (2003) and Martin et al (2002) have also used the same scale to gather data. CHAPTER 4 4.1 CONCLUSION The proposed study analyzes the impact of ethical and unethical TV advertisements on buying behavior of the consumers in FMCG industry inSri Lanka. Further the study analyses the relationship of how different types of TV advertisements affect on the buying behavior of the consumers using a sample of 104 working women inColombodistrict who have completed A/L examination. Literature review of the current study provides sufficient evidence of past researches which have discussed the similar relationships between the variables selected. Further the study enables the marketers to understand the customer well and as a result they will be able to fulfill consumer expectations through their advertisements. References Chan et al. 2007, ‘Consumers response to offensive advertising: a cross cultural study’, International Marketing Review, vol.24, no.5, pp.606-628. R.C. Earnest 2007, ‘Ethnically targeted advertising views of those not targeted’, Asia Pacific Journal of Marketing, vol.19, no.3, pp.265-285. Martin et al. 2002, ‘Infomercials and advertising effectiveness: an empirical study’, Journal of consumer marketing, vol.19, no.6, pp.468-480. Barrio-Garcia Luque- Martinez 2003, ‘Modeling consumer response to differing levels of comparative advertising’, European Journal of Marketing, vol.37, no.1/2, pp.256-274. Petrovici Marinov 2007, ‘Determinants and antecedents of general attitudes towards advertising’, European Journal of Marketing, vol.41, no.3/4, pp.307-326. Romani 2006, ‘Price misleading advertising: effects on trustworthiness toward the source of information and willingness to buy’, Journal of product and brand management, vol.15, no.2, pp.130-138. Chan McNeal 2003, ‘Parent-child communications about consumption and advertising in China’, Journal of consumer marketing, vol.20, no.4, pp.317-334. Fam Grosh 2007, ‘Cultural values and effective executional techniques in advertising’, International Marketing Review, vol.24, no.5, pp.519-638. City population 2008, Sri Lanka , [Online], Available: http://www.citypopulation.de/SriLanka.html [Accessed 3rd December 2008] Department of Census statistics 2006, Bulletin of Labor Force Statistics, [Online], Available: http://www.statistics.gov.lk/samplesurvey/labourforce/mainpage.pdf [Accessed 3rd December 2008] AcaDemon 2008, ‘Papers on Ethical Advertising and similar term paper topics’, [Online], Available: http://www.academon.com/lib/paper/31480.html [Accessed 10th December 2008] Appendix (Statistical Approach) INDEPENDENT VARIABLE DATA TYPEDEPENDENT VARIABLE DATA TYPE:Buying behaviorSELECTED STATISTICAL METHOD INDEPENDENT VARIABLE 1:Infomercial advertisementsIntervalInterval Multiple Regression INDEPENDENT VARIABLE2:Comparative advertisementsInterval IntervalMultiple Regression INDEPENDENT VARIABLE3:Realistic advertisements IntervalIntervalMultiple Regression INDEPENDENT VARIABLE4:Truthfulness of the information providedIntervalIntervalMultiple Regression INDEPENDENT VARIABLE 5:Trustworthiness of the source IntervalIntervalMultiple Regression INDEPENDENT VARIABLE 6:Price misleading advertisements. IntervalIntervalMultiple Regression INDEPENDENT VARIABLE 7: Ethnically targeted advertisements IntervalIntervalMultiple Regression INDEPENDENT VARIABLE 8: Children’s misbehave advertisements IntervalIntervalMultiple Regression Appendix 2 (Operationalisation) Types of variables Measurement Questions/ Description Type of Data Independent Variables Infomercial advertisementsLikert ScaleI feel that infomercial advertisements make me buy the product compared to other advertisements.Interval Comparative advertisementsLikert ScaleComparative advertisements annoy meInterval Realistic AdvertisementsLikert ScaleI feel that realistic advertisements convince me more to buy the advertised product.Interval Truthfulness of the information provided in the advertisementsLikert ScaleI tend to purchase the product if the advertised information is trustworthy.Interval Trustworthiness of the sourceLikert ScaleI believe that TV advertisements are more reliable than other sources.Interval Price misleading advertisementsLikert ScalePrice misleading advertisements makes me reconsider when buying the relevant product.Interval Ethnically target advertisementsLikert ScaleAdvertisements targeting an ethnic group discourage me to purchase the product.Interval Children misbehave in advertisementsLikert ScaleI reject buying products that are advertised using children’s misbehaviour.Interval Dependant Variable Buying BehaviourLikert ScaleTelevision advertisements encourage me to buy the relevant products.Interval Buying behavior, TV advertisements, ethical and unethical. â€Å"Advertising perception has a significant impact on consumers’ intention to reject the products and the brand† (Chan et al, 2007). The marketers around the world use different kinds of promotion techniques as a tool of conveying the message about their products or services to the target consumers. Marketers tend to believe that all consumers around the world have similar needs as well as desires and that the global market is growing increasingly homogeneous (Chan et al, 2007). Therefore they try to capture the market through advertising without considering what customers expect from the firms. Due to the rapid growth in the media, all most all firms use TV as their media of promotion to grasp the target market. The Sri Lankan structure of advertising industry is also affected by globalization. At present, there are number of private and government advertising companies inSri Lanka. The advertising companies are also affected by the local FMCG companies. Due to the arising completion, companies should involve in vast promotions in order to capture the market before their competitors. It is believed that there is a relationship between TV promotions and buying behavior of consumers. In order to identify what the customer expects from marketers, it’s vital to carry out a research on how ethical and unethical TV advertisements affect on consumer buying behavior in FMCG industry inSri Lanka? 1.2 PROBLEM STATEMENT How ethical and unethical TV advertisements affect on consumer buying behavior in FMCG industry in Sri Lanka 1.3 PROBLEM JUSTIFICATION The companies that are operating in the FMCG industry inSri Lankashould focus on increasing their sales through identifying their customer expectations. Today almost all the organization around the world, use TV advertisements as a way of conveying the message about their product to the target market. Therefore it is important for marketers to identify the consumer perception about ethical and unethical TV advertisements and its impact on the company sales. Most of the companies do not analyze their customer expectations before they telecast their advertisements on TV. This has created a contradictory situation in the society which may result in negative perceptions about the product which is promoted through the advertisement. R.C. Earnest (2007), who conducted a research on ethnically targeted advertising, has found that â€Å"there were negative attitudinal, emotional, and behavioral reactions by those who are not targeted, which may result in a drop of sales.† With the arising competition, it’s important for organizations to find out the ways and means of satisfying customers in order to make the existing customer retain with the company and attract new customers through vast promotions. The level of understanding of what local customer expect from the marketers when they are doing their promotions through television is, questionable. It is important for organizations to understand and examine the impact of TV advertisements on consumer buying behavior in order to be successful in the future. 1.4 OBJECTIVES To identify how consumers react to unethical and ethical TV advertisements done by FMCG industry inSri Lanka. To find out the impact on buying behavior of the consumers depending on the ethicality and unethicality of the TV advertisements. To find out the relationship between different types of advertisements and buying behavior To find out what type of advertisements attracts more customers towards the product. To recommend alterations to enhance the quality of suitable TV advertisements inSri Lanka. 1.5 SIGNIFICANCE OF THE STUDY Companies The buying behavior of the consumers would be analyzed with regard to the TV advertisements done by companies who are operating in the FMCG industry inSri Lanka. This study will enable the companies to understand their consumers and plan their future promotions in a way in which it will increase customers’ satisfaction. The study also emphasis on possible consequences that may arise in the long run if the company target only one ethnic or religious group in their advertisements. It will also enable the companies to get an idea about the effectiveness of using Indian and other foreign TV advertisements in Sri Lankan context. As this study enables to indentify customer’s perception of the ethical and unethical advertisements, the companies would be able to fulfill customer expectations by providing what customers perceive as ethical. It will create positive attitudes towards the product and the company, ensuring their sales would not drop as a result of an unethical advertisement. Consumers As the study focuses on customer perception regarding ethical and unethical advertisements, the customers will be able to watch TV advertisements without feeling uneasy and embarrassed and they wouldn’t become offended regarding controversial advertisements Further as the production of unethical advertisements diminishes due to the awareness created among the advertising firms through the study and the consumer would be able to grasp the exact message which the company wishes to deliver to the customers when the advertisement is devoid of unethical content. The study will provide an opportunity for the customers to express their views on ethical and unethical TV advertisements. Advertising firms As the study provides details regarding the factors that should be considered when producing TV advertisements for Sri Lankan audience, the advertisement firms will be benefited in terms of understanding the target audience and to be more responsible about the content of the advertisements. The study will specify on what is ethical and what is unethical in terms of customer perspective, which should be the main concern of the advertising firms. Through the provided recommendations the firms can improve the quality of their advertisements, meeting customer expectations which will enable them to serve the society better. 1.6 SCOPE AND THE LIMITATIONS OF THE STDY. Limitation associated with this study begins with the nature of sample, which are the working women in selected areas whose minimum educational level would be the completion of GCE (A/L) and the advertisements done by companies who are operating in the FMCG sector inSri Lankawithin the time period of 2007-2008. The above mentioned sample is selected based on following assumptions: As the society acceptance is more towards the working females, the data gathered through them would be more reliable. Minimum educational level is specified considering the fact that they are knowledgeable enough to distinguish what is ethical and unethical. Further the selected area would beColombomunicipal council and the time period is specified due to time limitation and ease of data gathering. The study is carried out considering only a group of customers which might cause biasness in the findings. Selection of TV as media of advertising and FMCG industry are limiting the study to one particular sector. CHAPTER 2 2.1LITERATURE â€Å"Ethics of advertising intends to ensure that advertisers and consumers co-exist without being harmed by the messages of advertisements.† Ethical advertising provides information regarding the product without harming any parties involved as well as people who watch.â€Å"Unethical advertising, by contrast, deceives consumers by concealing significant facts about a product or service.† Unethical do not satisfy the interests and expectations of the consumers (AcaDemon, 2008) 2.2 LITERATURE REVIEW Numbers of researches around the world have carried out research to find out if there exists a relationship between TV advertisements and the buying behavior. Implications for the Western World It is interesting to observe that TV advertisements have an impact on the Buying behaviors of the New Zealandcustomers. A group of researchers who carried out a research â€Å"to examine what influences perceptions of infomercial advertising effectiveness among a sample of actual infomercial buyers† (Martin et al, 2002), have found that the consumers included in the sample which was 2,670 customers who had bought one of six different products advertised within two weeks, has admitted that the infomercial advertisements (Appendix 1) had been effective in getting them to buy the product (Martin et al, 2002). Unlike most researchers, this group has identified a relationship between a demographic factor which is age and the buying behavior of the consumers. According to the findings of Martine et al, (2002) age impacted how consumers view infomercials, as did the product type purchased. Hypotheses Ho1 and Ha1 were developed according to the findings of this study. Barrio-Garcia Luque- Martinez (2003) who conducted a research inSpainhad focused on a different aspect of advertising. In contrast to the above mentioned group, this group has selected the comparative advertising in order to find out the relationship between TV advertisements and buying behavior of the consumers. The study was carried out on the objective of â€Å"to provide marketing professionals with a theoretical outline that will allow them to understand the persuasive mechanism that underlies comparative advertising effectiveness, helping them in their marketing decision-making processes† (Barrio-Garcia Luque- Martinez, 2003). Comparing to the above group, this group had identified a negative relationship between advertisements and buying behavior of the consumers. The findings of the study states that, â€Å"increase in comparative advertising intensity negatively affect towards the brands advertised and also purchase intensions† (Barrio-Garcia Luque- Martinez , 2003). In order to gather data, they have used relatively a small sample which consisted of 720 consumers selected from four geographical areas ofSpain. The finding of this study was utilized in order to develop Hypotheses Ho2 and Ha2. Petrovici Marinov (2007), two British researchers have also concentrated on how TV advertisements affect on buying behavior of the consumers. They have used a different approach to attempt the research objective which is â€Å"to explore the relationship between determinants and primary antecedents of advertising and attitudes to advertising in the context of European Union accession countries† (Petrovici Marinov, 2007). Even though the sample selected was small (797 respondents) comparing to New Zealand researches (sample of 2,670 respondents), this group has selected their sample from two different countries (Romania and Bulgaria) which helps to broaden their study further and their findings are more reliable as they have conducted face-to-face interviews with the respondents. It is proved that brand recognition and acquisition can be achieved through realistic, truthful and fair advertising (Petrovici Marinov, 2007). Hypotheses Ho3, Ha3 and Ho4, Ha4 were developed in rel ation to the findings of this study. Romani (2006) who conducted the research inItalyhas used different types of variables compared to other western researches to test the relationship between TV advertisements and buying behavior. The variables used in this study were, willingness to buy the advertised product, trustworthiness towards the source of information and completeness or clarity of price information contained in the advertisement. The researcher has used qualitative and experimental studies in order to identify the misleading price communication strategies and consumer response to those advertisements. The respondents sample were very small (480) compared to above mentioned studies which is a drawback of the study. The conclusions drawn from the study show that there is a negative relationship between price misleading advertisements and the customer’s willingness to buy and there is a positive relationship between trustworthiness towards the source of information. The objective of the study was to †Å"investigate consumers’ reactions to advertisements containing misleading information on price† (Romani, 2006). Development of hypotheses Ho5, Ha5 and Ho6, Ha6 were based on the findings of this study. Implications for Asian countries According to R.C. Earnest (2007), â€Å"Unintended audiences often view advertisements targeted at other groups and make decisions regarding the advertisement, brand and company behind the advertising which affect future consumer behavior†. The objective of the study was â€Å"to extend current knowledge on advertising effects on those not targeted by noting unintended consequences on attitudinal, emotional and behavioral reactions† R.C. Earnest (2007). A similar type of sample which Petrovici Marinov (2007), used in their study was utilized in order to gather data. Instead of selecting the sample from two countries, R.C. Earnest (2007) has selected the sample from two distinct ethnic groups (Malay and Chinese) inKuala Lumpur,Malaysia. A fair number of respondents (200 Chinese and 199 Malays) were selected from each group and data were gathered by means of a questionnaire which was based on fiction advertisements targeted at dominant and non- dominant ethnic groups inM alaysia. Hypotheses Ho7 and Ha7 were developed on the basis of findings of this study. Chan McNeal (2003) have concentrated on an atypical aspect of how TV advertisements influence on buying behavior of the consumers. They have emphasized on parent- child communications about consumption and advertising which distinguish their study from the others. Comparatively a large sample (1,665) of parents with children aged 6 to 14 were selected from 3 cities inChinaand a questionnaire is being distributed in order to gather data. Out of all the findings of their study most relevant finding to the current study is that, pluralistic and consensual parents take their children’s opinions about advertisements in to consideration when consuming certain products. Implications for neighbor country A study conducted by Fam Grosh (2007) has derived an interesting finding from the data they gathered using 1,000 urban young adults. Even the sample selected was relatively low compared to theMartin et al’s, (2002) study, the sample was drawn from five Asian countries includingIndia. The method that they have used to gather data was telephone interviews which distinguish this study from the above mentioned studies. The respondents were questioned on their thoughts about the TV advertisements that they liked, product that was being advertised and purchase intensions. The objective of the study was â€Å"to examine likeable executional techniques in advertising across five Asian countries and their impact on purchase intension† (Fam Grosh, 2007). The researchers found that unlike in the all other four countries India is the only country where the respondents’ react for the likeable executional tools and likeable attributes such as soft sell and relevant to me, ha s positively affected the respondents’ decision to buy more of a product/ brand after they exposure to the advertisement (Fam Grosh, 2007). Further most interesting finding of the study is that unlike in other countries Indian customers have responded negatively to advertisements in which children misbehave. Hypotheses Ho8 and 8were constructed with relevant to the findings of this study. Above discussed literature illustrates that advertisements have a significant impact on consumer buying behavior. CHAPTER 3 3.1 CONCEPTUAL FRAMEWORK The following variables are derived from the literature provided in chapter 2. Independent Variables Dependent Variables 3.2 HYPOTHESES Ho1: There is no relationship between infomercial advertisements and buying behavior. Ha1: There is a relationship between infomercial advertisements and buying behavior. Ho2: There is no relationship between Comparative Advertisements and buying behavior. Ha2: There is a relationship between Comparative Advertisements and buying behavior. Ho3: There is no relationship between Realistic Advertisements and buying behavior. Ha3: There is a relationship between Realistic Advertisements and buying behavior. Ho4: There is a negative relationship between Truthfulness of the information provided and thebuying behavior. Ha4: There is a positive relationship between Truthfulness of the information provided and thebuying behavior. H05: There is no relationship between Trustworthiness of the source and buying behavior. Ha5: There is a relationship between Trustworthiness of the source and buying behavior. Ho6: There is no relationship between Price misleading advertisements and buying behavior. Ha6: There is a relationship between Price misleading advertisements and buying behavior Ho7: There is a negative relationship between ethnically targeted advertisements and buying behavior. Ha7: There is a positive relationship between ethnically targeted advertisements and buying behavior. Ho8: There is a negative relationship between Children misbehaved advertisements and buying behavior. Ha8: There is a positive relationship between Children misbehaved advertisements and buying behavior. 3.3 METHODOLOGY Population, sampling and statistical approach will be discussed under this topic. 3.4 POPULATION AND SAMPLE. Selected population for in order to gather data is working women inColombodistrict with a minimum education level of G.C.E (A/L). Below diagram elaborates the selection of sample. The sampling method adapted is a proportionate probability area sampling technique. Where the selected sample of individuals was chosen based on their geographical location (Colombo District) and were further chosen based on if they were employed and had completed the G.C.E (A/L). Since the sample is larger than 35, hence, this can be categorized as a parametric test. Note: – 16.7% is the whole Female, employed and above G.C.E (A/L) rate 19,886,000 is the whole Sri Lankan population 2,421,000 is the wholeColombodistrict population 647,100 is the whole population ofColombomunicipal council 210,546 is the whole population of Dehiwala municipal council 117,563 is the whole population of Moratuwa municipal council 116366 is the whole population of Sri Jayewardenepura municipal council 3.5 STATISTICAL APPROCH According to the table provided in the Appendix 1, multiple regression analysis should be used to analyze data. Further Martine et al. (2002) also have used the multiple regression method to analyze data in their study. In order to gather data five point Likert scale would be adapted as previous researches, Chan McNeal (2003) and Martin et al (2002) have also used the same scale to gather data. CHAPTER 4 4.1 CONCLUSION The proposed study analyzes the impact of ethical and unethical TV advertisements on buying behavior of the consumers in FMCG industry inSri Lanka. Further the study analyses the relationship of how different types of TV advertisements affect on the buying behavior of the consumers using a sample of 104 working women inColombodistrict who have completed A/L examination. Literature review of the current study provides sufficient evidence of past researches which have discussed the similar relationships between the variables selected. Further the study enables the marketers to understand the customer well and as a result they will be able to fulfill consumer expectations through their advertisements. References Chan et al. 2007, ‘Consumers response to offensive advertising: a cross cultural study’, International Marketing Review, vol.24, no.5, pp.606-628. R.C. Earnest 2007, ‘Ethnically targeted advertising views of those not targeted’, Asia Pacific Journal of Marketing, vol.19, no.3, pp.265-285. Martin et al. 2002, ‘Infomercials and advertising effectiveness: an empirical study’, Journal of consumer marketing, vol.19, no.6, pp.468-480. Barrio-Garcia Luque- Martinez 2003, ‘Modeling consumer response to differing levels of comparative advertising’, European Journal of Marketing, vol.37, no.1/2, pp.256-274. Petrovici Marinov 2007, ‘Determinants and antecedents of general attitudes towards advertising’, European Journal of Marketing, vol.41, no.3/4, pp.307-326. Romani 2006, ‘Price misleading advertising: effects on trustworthiness toward the source of information and willingness to buy’, Journal of product and brand management, vol.15, no.2, pp.130-138. Chan McNeal 2003, ‘Parent-child communications about consumption and advertising in China’, Journal of consumer marketing, vol.20, no.4, pp.317-334. Fam Grosh 2007, ‘Cultural values and effective executional techniques in advertising’, International Marketing Review, vol.24, no.5, pp.519-638. City population 2008, Sri Lanka , [Online], Available: http://www.citypopulation.de/SriLanka.html [Accessed 3rd December 2008] Department of Census statistics 2006, Bulletin of Labor Force Statistics, [Online], Available: http://www.statistics.gov.lk/samplesurvey/labourforce/mainpage.pdf [Accessed 3rd December 2008] AcaDemon 2008, ‘Papers on Ethical Advertising and similar term paper topics’, [Online], Available: http://www.academon.com/lib/paper/31480.html [Accessed 10th December 2008] Appendix (Statistical Approach) INDEPENDENT VARIABLE DATA TYPEDEPENDENT VARIABLE DATA TYPE:Buying behaviorSELECTED STATISTICAL METHOD INDEPENDENT VARIABLE 1:Infomercial advertisementsIntervalInterval Multiple Regression INDEPENDENT VARIABLE2:Comparative advertisementsInterval IntervalMultiple Regression INDEPENDENT VARIABLE3:Realistic advertisements IntervalIntervalMultiple Regression INDEPENDENT VARIABLE4:Truthfulness of the information providedIntervalIntervalMultiple Regression INDEPENDENT VARIABLE 5:Trustworthiness of the source IntervalIntervalMultiple Regression INDEPENDENT VARIABLE 6:Price misleading advertisements. IntervalIntervalMultiple Regression INDEPENDENT VARIABLE 7: Ethnically targeted advertisements IntervalIntervalMultiple Regression INDEPENDENT VARIABLE 8: Children’s misbehave advertisements IntervalIntervalMultiple Regression Appendix 2 (Operationalisation) Types of variables Measurement Questions/ Description Type of Data Independent Variables Infomercial advertisementsLikert ScaleI feel that infomercial advertisements make me buy the product compared to other advertisements.Interval Comparative advertisementsLikert ScaleComparative advertisements annoy meInterval Realistic AdvertisementsLikert ScaleI feel that realistic advertisements convince me more to buy the advertised product.Interval Truthfulness of the information provided in the advertisementsLikert ScaleI tend to purchase the product if the advertised information is trustworthy.Interval Trustworthiness of the sourceLikert ScaleI believe that TV advertisements are more reliable than other sources.Interval Price misleading advertisementsLikert ScalePrice misleading advertisements makes me reconsider when buying the relevant product.Interval Ethnically target advertisementsLikert ScaleAdvertisements targeting an ethnic group discourage me to purchase the product.Interval Children misbehave in advertisementsLikert ScaleI reject buying products that are advertised using children’s misbehaviour.Interval Dependant Variable Buying BehaviourLikert ScaleTelevision advertisements encourage me to buy the relevant products.Interval